Madam - please do not ring bellPlease meet curator of this months Signage Sunday, Aurelia Zoss. 

This is the second of four posts from Aurelia.

I like my neighbors, probably because I hardly hear or see them. One of them is actually really friendly.

She gifted me sweets for Divali (the Hindu festival of lights, in its importance equivalent to Christmas), and invited me over when they had a pujari (a Hindu priest) coming to their house to perform a pooja (a Hindu ritual).

The others just greet me, but I can see the different look no their faces, and I don’t want to scare them further.

Now, let’s assume somebody is standing in front of their door and reaching out to ring, and then reads this. It forces the visitor to have two thoughts, and exactly in this order: ‘Ok, I should not ring the bell…. Accha*, that means I need to knock.’

* Hindi for ‘I see, I understand’. 

Madam - please knock
Anyways, there’s the 4th door, and I don’t know who lives there. But one day, I noticed a sticky note on their doorbell. It said ‘Please do not ring the bell’. I found this rather curious.

I really don’t understand why you would make it so hard on your visitor. I didn’t give it much thought after that, until one more neighbor stuck a very similar note on their bell.

And shortly after that, my bell stopped working. So I grabbed a sticky note, and wrote in big letters: ‘Please knock!’


This post is part of a curated month of Signage Sunday by Aurelia Zoss,  friend of Rethink Central and author of “India Unplugged“. The book’s available on Amazon and it’s awfully good.

And if you’d like to check out earlier Signage Sunday signs – check these out:

Signage Sunday: Do not pluck the flowers

Signage Sunday : Italian Thali

Signage Sunday: Board at own risk

Or check out all the signs on the complete Signage Sunday page.

Found an ace sign? care to share – go on, slide it into the comments or send it to me in an email. I’d love to feature more signs from readers here…