Signage Sunday out and about : NYC : Burgers & Cupcakes

Has there ever been a more unpleasant pairing of food types?

Kippers and bananas?

Beef jerky and birthday cake?

Ok, so there could have been more unpleasant pairings.

But to me, a juicy burger and the joy of a cupcake have nothing whatsoever to do with each other.

I understand the urge to link two hugely popular food groupings, but this is an utter fail. Maybe it’s because I’m a vegetarian, but the image of those two utterly turns my stomach.

And as an avid cake eater, and someone who’ll usually happily watch someone else eat a burger… I would appear to be within their target market, yet repulsed by their name.

You don’t have to be much of a marketer to realise that is surely not a good thing.

So, please, change the name? It can’t be doing the business any good.

-:–:-

This is part of Signage Sunday – have a look at these other signs from the series:

Signage Sunday out and about : NYC : An American Bar & Grill

Signage Sunday out & about : NYC : We sell boxes

Signage Sunday out and about : NYC: Shalom bombay

Or check out all the signs on the complete Signage Sunday page.

Found an ace sign? care to share – go on, slide it into the comments or send it to me in an email. I’d love to feature more signs from readers here…