Kippers and bananas?
Beef jerky and birthday cake?
Ok, so there could have been more unpleasant pairings.
But to me, a juicy burger and the joy of a cupcake have nothing whatsoever to do with each other.
I understand the urge to link two hugely popular food groupings, but this is an utter fail. Maybe it’s because I’m a vegetarian, but the image of those two utterly turns my stomach.
And as an avid cake eater, and someone who’ll usually happily watch someone else eat a burger… I would appear to be within their target market, yet repulsed by their name.
You don’t have to be much of a marketer to realise that is surely not a good thing.
So, please, change the name? It can’t be doing the business any good.
This is part of Signage Sunday – have a look at these other signs from the series:
Or check out all the signs on the complete Signage Sunday page.
Found an ace sign? care to share – go on, slide it into the comments or send it to me in an email. I’d love to feature more signs from readers here…