Madam, let me tell you one thing - humourous jokesA short and sweet ‘Signage Sunday’ for you today.

And yes, I realise it’s not not really a sign.

It’s a book.

Specifically it’s the book next to Connemara in the pic.

That’s a book titled ‘Humorous Jokes’ and I saw at Bangalore airport.

Get that – humorous jokes.

Because you sure wouldn’t want a book of unhumorous jokes, now would you?

I’d love to have been in the marketing meeting where they chose this title. Can you imagine the ones they rejected? How appalling must they have been: ‘the ok book of vaguely funny jokes’, ‘the collection of average jokes’…

The mind, as so often in India, boggles.


This sign is part of our regular series, Signage Sundays, where I indulge my obsession for all things sign related (and, I confess, occasionally, a few things that aren’t sign related – but it is mostly signs, and mostly Indian signs at that).

If you’d like to read more check out these vaguely related posts

Signage Sunday : A taste of indian soil

Signage Sunday out and about – Bent in NYC

Signage Sunday : Not made in China

Or look at the complete list of Signage Sundays.

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