Yesterday, I was in the supermarket cruising the incense and ‘prayer essentials’ aisle – as you do. And there I found that advertising nirvana – something I didn’t realise I’d been looking for, but now I knew about it, realised, I’d wanted for years.
And what was that elusive product, I hear you cry? Why, it was extra long incense.
No more having to get up and change the incense stick every hour – and believe me that is a chore and not some hippy essential.
Don’t get me wrong, I do meditate, but burning incense is something of a necessity from time to time for more basic aromatic reasons. Frankly, sometimes India smells bad. Even in my swanky housing development there are moments when the drains just don’t smell good. And then, well, incense will restore a more harmonious fragrant balance.
So, as you can imagine, I was thrilled to find incense that will burn for 3 hours. 3 hours!!
Obviously the product is not aimed at the sensitive western nose, it’s part of the standard prayer offerings every Hindu household makes daily. Flowers, incense and prayers are offered in the personal prayer rooms of homes all over the country. And according the incense box, longer burning incense is apparently used for only one purpose – ‘extra long prayer’. How cool is that?
And as if that wasn’t enough, in the same aisle, they had an array of successful fragrances. Quite clearly the message being, that you shouldn’t take chances on other brands… when you could use proven successful fragrance.
How the metrics for success in this matter are measured I’m unclear – but who doesn’t want to use a proven brand?
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Or go straight to the good stuff here:
I stood arguing with a man with one arm
And please do add your own tales of foolish things found in supermarkets below. I love to know I’m not alone in finding them…
Very nice post Liz, I can’t help but giggle.
Have you tried those both products Liz? I think the only way you can measure how successful the fragrance is when you already tried it.
Well, I do actually use the ‘extra long prayer’ incense all the time. I can’t vouch for it’s efficacious properties with prayer, but it smells nice and as it burns for 3 hours at a time, it certainly saves getting up and changing the stick regularly.
mind you three hours of prayer? that’d be ambitious for anyone!
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This is fantastic, Liz! I can’t stop giggling. You just don’t get better marketing than that!
Thanks Helen – I have a god approved stick of incense burning now. I think proven results are very important!
You have mentioned very interesting details! ps nice website.
Thanks very much!
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I actaully found this more entertaining than James Joyce.
I don’t quite believe that – but thanks for sayings so…
Never seen a btteer post! ICOCBW
Hi, really like the appearance of ones website. Can you mind saying what theme youre making use of? I’m not used to this and i am hoping to have mine looking anywhere close to cool as yours. Many thanks.
Why thank you! Glad you think it looks lovely, I’m really pleased with it.
It’s actually a custom theme designed by the very talented Regina Viveiros. her website is http://www.thisisregina.co.uk
It matches the work she’s been doing on the rethink site (www.rethinkretreats.com) and a third website I’ve got planned, that’ll be launched soon. A sort of global theme. But do check out her work, I can’t reccomend her enough.
And good luck with your own site x
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You’ve got it in one. Couldn’t have put it bteter.
You’re a real deep thinker. Thanks for sarhnig.